3/8/13: The Writing Edge for Business Writers

Mar 8, 2013 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Here are some recent blog posts and articles that might help.

This week I’m pointing you to pieces on creating a social media campaign that works, self-publishing and the future, and a great book launch tip.

From Martina Simon: A Guide on How to Not Suck At Social Media Campaign Marketing!
“Those of you with an interest in online promotion will undoubtedly have heard about the importance of social media networks such as Facebook and Twitter. However, you may not have any idea how to leverage these kinds of platforms for the maximum business benefit.”

From Jenn Webb: Self-publishers will be the publishers of the future
“Tim O’Reilly opened the TOC conference in New York a couple weeks ago with some words of optimism for the publishing industry, noting that copyright common sense is gaining momentum and that our fears of the future are abating. “The fear that everybody had that the new thing was going to be a bad thing is going away,” he said. (You can watch O’Reilly’s keynote on YouTube.) I had the opportunity to sit down with O’Reilly to talk about the bright future of publishing — a future in which he said self-publishing is going to play a major role:”

Becky Robinson is my go-to friend and expert for launching business books. Every week, she publishes a book launch tip on her blog. This week’s tip is “Prepare Guest Post Content In Advance.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Digital Book World

Tools of Change for Publishing


Becky Robinson’s Weaving Influence