4/4/14: The Writing Edge for Business Writers

Apr 4, 2014 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on social media marketing for bloggers and the decision to self-publish.

From Mark Porter: The Social Media Marketing Secrets of Smart Savvy Bloggers

“The success of a blog can be judged on different aspects, but engagement will be a dominant factor in achieving the desired outcome. Using social media marketing to promote your blog can be highly effective, and your ‘followers’ or ‘likes’ should be considered as important metrics. However, ensuring that you truly engage with these people, across all platforms, is equally important and often overlooked.”

Wally’s Comment: This is a good, practical overview of linking up your social media marketing with your blog.

From Judith Gille: The Why and How of Self-Publishing

“Judith Gille is the founder and owner of City People’s stores in Seattle, but her passion is writing about Mexican art and culture and immigration issues. Her articles and essays have appeared in The New York Times, the Los Angeles Times, The Dallas Morning News, the Florida Sun-Sentinel, in magazines, online journals and numerous anthologies. Her memoir The View from Casa Chepitos: A Journey Beyond the Border was released by Davis Bay Press in October 2013. In this post, Judith reflects on her unique experience in deciding to self-publish, and why she has been happier with the decision, more than she could ever be with a traditional publisher.”

Wally’s Comment:  This post is longer than most of the posts I recommend. But this is a post worth spending time with. It’s a helpful walk through one writer’s decision to self-publish, but there’s more. Most self-publishers could learn from reading how Ms Gille released and promoted her book.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Digital Book World


Becky Robinson’s Weaving Influence