5/23/14: The Writing Edge for Business Writers

May 25, 2014 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on book promotion and getting your book done.

From the NY Times: The Demands of Book Promotion: Frivolous or Necessary?

“Each week in Bookends, two writers take on questions about the world of books. This week, James Parker and Anna Holmes discuss whether they find the demands of book promotion — author photos, media campaigns, Twitter feeds — frivolous or necessary.”

Wally’s Comment: There’s no specific how-tos in this piece. The authors are professional writers, which you’re not. Even so, the piece should spark several ideas and insights.

From Corey Michael Blake: 5 Ways to Write that Book Everyone Tells You That You Need to Write One Day

“You’ve decided that you absolutely have a book in you. Heck, people have been telling you for years that you have a story to share. No doubt, you’ve lived a story worth telling. Well, I’m going to let you in on a little secret: there are over 7 billion people on this planet, and every single one of them has a story to share. So what makes you so special? Listen closely because I have the answer… You’re the one who has decided to do it.”

Wally’s Comment: There’s a lot of good stuff in this post. I disagree with some of it, but I also know that you’ll benefit from a variety of perspectives. So read this for ideas to try and options to consider.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Digital Book World


Becky Robinson’s Weaving Influence