6/6/14: The Writing Edge for Business Writers

Jun 6, 2014 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on getting the most from social media.

From Larry Alton: How to Identify Social Media Demographics & Target Viewer Interests for Better Social Reach

“When it comes to identifying social media demographics, it’s all about using that data to hone your online presence. It doesn’t matter the platform; there are nuggets of gold in this data that can seriously boost your business. Start with considering the basic facts about social media in general. For example, the most popular platform is Facebook, followed by Twitter, Pinterest, YouTube and Google+ in a constant neck and neck race.”

Wally’s Comment: This is something most bloggers I know haven’t thought about much, which is a good reason to read this post.

From Jeff Bullas: 64 Tactics to Drive Traffic to Your Blog

“Participation online can be broken into 3 key areas. Owned, paid and earned.”

Wally’s Comment: This is typical Jeff Bullas. It’s a thorough overview of ways to drive traffic to your blog.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Digital Book World


Becky Robinson’s Weaving Influence