8/24/12: The Writing Edge for Business Writers

Aug 24, 2012 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Here are some recent blog posts and articles that might help.

This week I’m pointing you to posts and articles on successful book marketing, the joys and hazards of self-publishing, and using stories in business. There’s also a tool for generating blog title ideas.

From Rob Eagar at Writer’s Digest: 3 Steps to Successful Book Marketing
“Marketing is a simple process when you boil it down to the fundamentals. Whether you’re a fiction or non-fiction author, you can achieve marketing success following these three simple steps.”

From the NY Times: The Joys and Hazards of Self-Publishing on the Web
“Not long ago, an aspiring book writer rejected by traditional publishing houses had only one alternative: vanity publishing. For $5,000 or $10,000, or sometimes much more, he could have his manuscript edited and published, provided that he agreed to buy many copies himself, often a few thousand or more. They typically ended up in the garage. Digital technology has changed all that.”

From Fortune: Winning business through storytelling
“Storytelling is the secret to building enterprises and brands that succeed. Though it may seem arcane, it’s a skill any leader can learn.”

Tools and Such

Blog Title Idea Generator which I discovered via Anna DeStefano’s How We Write Today