9/14/12: The Writing Edge for Business Writers

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You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Here are some recent blog posts and articles that might help.

This week I’m pointing you to posts on creating a product, making your blog Google-friendly, and marketing in the age of Digital Publishing.

From Brandon Turner: Why You Need To Create and Sell A Product Now (And How To Do It)
“I woke up and discovered that I was $9 richer than when I went to bed. The feeling not only energized me beyond what words can adequately describe, it also took me one step closer to my ultimate goal—complete financial freedom. Perhaps this goal is familiar? Perhaps you share the same goal?”

From Melody McKinnon: Why Google Loves My Blogs (and How to Get it to Love Yours)
“The latest algorithm updates from Google have broken the hearts of many blog owners. The search engine appears to have lost interest in many of them. Yet on every website and blog I own, my attention from Google has increased—even on blogs less than a year old.”

From Rob Eagar: Digital Publishing Demands Direct-to-Reader Marketing
“The rise of digital reading and the decline of brick and mortar bookstores requires publishers to think differently about how they market books. Selling books to retailers can no longer be the main focus, because millions of people no longer walk into bookstores to discover and purchase books. The transformation to digital means publishers must embrace more of a direct-to-consumer marketing approach. Or, you could say that promoting direct-to-reader is just as important as promoting direct-to-retailer.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Anna DeStefano’s Paper.li Newspapers

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