Advice from the Masters: Jonathan Gottschall

Jul 13, 2016 | Better Writing

True confessions time. I had never heard of Jonathan Gottschall before last week. I was at a party and talking with another writer about the craft. I had just said something like “I think we humans are storytelling animals.” Boy, did I feel silly when he said, “Oh yeah. I love that book!”

“What book?” I asked.

That’s how I found out about Jonathan Gottschall’s book, The Storytelling Animal: How Stories Make Us Human. As soon as I got home I fired up the old laptop and ordered the book. I read it. Now I understand why my friend was excited.

Here’s a bit of wisdom from the book.

“A commercial rarely just says that a laundry detergent works well; it shows that it does through a story about an overworked mom, rascally kids, and a laundry room triumph. ADT Security Services terrifies us into buying home alarms by showing short films where helpless women and children are rescued from wild-eyed home invaders.”

Want more? Check out the complete list of Advice from the Masters posts

If you want even more writing advice from writers, check out Jon Winokur’s blog, “AdvicetoWriters.”

Sign Up For Blog Posts Via Email