Lisa Cron has written a marvelous book about your brain on stories. It’s called Wired for Story and you need to read her book if you want your book to be as good as it can be. Here’s an example of what you’ll find in Lisa’s book.
“HERE’S A DISCONCERTING THOUGHT: marketers, politicians, and televangelists know more about story than most writers. This is because, by definition, they start with something writers often never even think about— the point their story will make. Armed with that knowledge, they then craft a tale in which every word, every image, every nuance leads directly to it.”
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