Advice from the Masters: Seth Godin

Nov 5, 2014 | Better Writing

Seth Godin writes one of the most popular blogs there is. He’s also written a bunch of popular books. So when he offers advice to authors, authors would be well advised to pay attention. The good news is that he devoted an entire blog posts to that advice.

The post has 19 points of advice. Here’s the one I think is most important for business authors.

“Don’t try to sell your book to everyone. First, consider this: ‘58% of the US adult population never reads another book after high school.’ Then, consider the fact that among people even willing to buy a book, yours is just a tiny little needle in a very big haystack. Far better to obsess about a little subset of the market–that subset that you have permission to talk with, that subset where you have credibility, and most important, that subset where people just can’t live without your book.”

Want more? Check out the complete list of Advice from the Masters posts

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