The Writing Edge for Business Writers: 11/14/14

Nov 14, 2014 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on developing blog building content and hiring a professional content writer.

From Gary Dek: How To Promote Your Blog With Content That Will Grow Your Traffic, Links, and Shares

“Starting a blog is easy. Step-by-step tutorials to creating a blog and one-click CMS installations have ballooned the number of online blogs to over 200 million. But creating a blog isn’t the part you should worry about.”

Wally’s Comment: Content is king. So, work on your content.

From Sonia Simone: What to Look for in a Professional Content Writer

“Every business needs content. Not the bland, me-too nonsense that so often clutters up our in-boxes and feeds, but genuinely useful, interesting content.”

Wally’s Comment: I’ve been a “professional content writer” for a very long time. And I’ve had many clients come to me after they’ve tried several other writers. Following what you read in this post will help you increase the odds of making a good decision the first time.

Bonus Reading List

From Michael Bungay Stanier: Frederic Laloux’s Five Essential Books for Inventing More Soulful Workplaces

“My guest blogger today is Frederic Laloux, a coach, consultant and change maker who helps organizations and individuals achieve higher collective and individual purpose and success in their work. He is also the author of Reinventing Organizations, where every page contains thought-provoking concepts like this one: ‘When trust is extended, it breeds responsibility in return. Emulation and peer pressure regulates the system better than hierarchy ever could.’ Without further ado, here are his five essential books for inventing a more soulful workplace.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Digital Book World

Becky Robinson’s Weaving Influence