The Writing Edge for Business Writers: 11/28/14

Nov 28, 2014 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on digital strategy and book descriptions that sell.

From Jason Parks: 6 Crucial Steps to Stay Relevant in Digital Marketing for 2015

“If you follow the 6 crucial steps to stay relevant in the digital marketing landscape in 2015, online marketers will be seeking your expertise on how you gained so much ground on the competition.”

Wally’s Comment: Read posts like this one for ideas on what you want to try doing differently. You won’t find anything startling and new on any list like this. Sometimes, though the way the author phrases a point or your readiness to hear the advice is all you need to make a big improvement.

From Beth Bacon: Top Four Best Practices for Writing Great Book Blurbs

“When you sell your book online, your book description, or blurb, must be persuasive enough to compel people to buy.”

Wally’s Comment: This author uses the word “blurb” to mean “description.” That part’s not important, what is important is that you can get a good idea or checklist from this piece.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Digital Book World

Becky Robinson’s Weaving Influence