The Writing Edge for Business Writers: 12/12/14

Dec 12, 2014 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on the scalability of online courses and your book marketing web site.

From Brian Clark: David Siteman Garland on the Infinite Scalability of Online Courses  (35 min audio)

“David Siteman Garland discovered this for himself thanks to his popular podcast, The Rise to the Top. He was constantly asked by his audience for the secret to creating a popular and profitable show, and David’s answer was always the same — it’s the art of the interview. So he created a course on the topic, and the rest (including his podcast!) is history.”

Wally’s Comment: What special knowledge do you have that people might pay to learn?

From Murray Izenwasser: Why Book Marketing (Still) Starts and Ends with the Website

“While a lot of focus in recent years has been on building up an off-site following through social media, for instance, the real purpose of those channels should be to drive customers back to the one thing a publisher truly owns on the web: its site.”

Wally’s Comment:  Even if you don’t think of yourself as a publisher, this is a good post about the role your web site should play in your marketing.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Digital Book World

Becky Robinson’s Weaving Influence