The Writing Edge for Business Writers: 12/26/14

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You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on how to use Gmail and a list of helpful apps.

From Michael Hyatt: 19 Apps That Made the Difference for Me and My Team in 2014

“These are the nineteen apps I used the most in 2014, the apps that help me run my business and maximize different aspects of my personal life. I was tempted to rank these, but I found I couldn’t. Instead I’ve listed them in alphabetical order.”

Wally’s Comment: One great thing about Michael Hyatt is that he tries a lot of stuff and keeps what works best for him. That means whatever you see on this list is a proven commodity. I have one word of caution. Your mileage may vary. This stuff works for Michael, but it may not fit your style or meet your challenges.

From Francois Bondiguel: Email Marketing: How to Leverage the Ever-Evolving Gmail to Your Advantage

“Email marketing hasn’t changed since 2005 – not in principle. You craft a message you think your audience will love, you affix an attention-grabbing headline, and then you wait, and wait, and wait some more. The basic problem with this approach is that, while it’s faster than waiting for snail-mail, it can still be slow-going. But, that might all be changing now with Google’s updates to its Gmail service.”

Wally’s Comment: There’s one small caveat about this article. Some of what’s here is “available now,” while other things are “under development.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog

Problogger

Digital Book World

jeffbullas.com

Becky Robinson’s Weaving Influence

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