The Writing Edge for Business Writers: 3/11/16

Mar 11, 2016 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on designing your book (or not), writing made easy, and how to write engaging content.

From Michael Bungay Stanier: Here’s What my New Book *Almost* Looked Like!

“When I’d gotten over the misery of three or four false starts while writing The Coaching Habit (here’s why I almost quit, but I didn’t) and had finally picked up momentum, I started to think about the marketing. And I had one burning idea:”

From John E. Smith: Writing Made “Easy” …

“I am sometimes asked for writing guidance. Over the years, I have developed this simple list of ingredients which have served me well. For what they are worth, here they are, along with some ‘pithy’ commentary, which you may ignore as you choose.”

From Christina Matthew: 10 Secrets to Creating Engaging Content

“The purpose of this article is to help you create high quality content more often. Here are 10 secrets on how to create engaging content that should keep your readers hooked and coming back for more.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Digital Book World

Frances Caballo

Joel Friedlander

Joanna Penn

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence