The Writing Edge for Business Writers: 3/4/16

Mar 4, 2016 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on SEO for your blog, book marketing on Facebook, and building social community.

From Daniel Faggella: 5 Simple Strategies To Improve Your Blog’s Search Rankings

“When you’re doing SEO, you need to be cautious. Some of the strategies that worked in the past will now get you penalized. On the contrary, some strategies that formerly weren’t worth your time are now essential.”

From Joanna Penn: Successful Book Marketing Using Facebook Ads With Adam Croft

“If you write a great book, it will not fly off the virtual shelves unless people can actually find it. In today’s interview, crime author Adam Croft describes how he used Facebook Ads to drive his book into the Amazon Top 100 and stay there, while actually making money on his advertising. Meredith Wild, who featured in a NY Times article a few weeks back, used this same strategy to launch her Hacker series and now the Calendar Girl books currently storming the charts.”

From Christy Kirk: Tips for Building a Social Community

“Have you left the ‘social’ out of social media marketing? It’s easy to use social channels as a megaphone to spread the word about a brand, but megaphone marketing doesn’t have much ring to it and delivers very few results. Social works when a brand actively grows a dedicated, interested, and excited community. It takes effort though, and posting great content is only the beginning. Here are a few simple tips to help turn your followers into tribe members.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Digital Book World

Frances Caballo

jeffbullas.com

Joel Friedlander

Joanna Penn

Men with Pens

Merce Cardus

Problogger

Becky Robinson’s Weaving Influence