The Writing Edge for Business Writers: 4/29/16

Apr 29, 2016 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on writing subhead that hook the reader, getting more social traction for your blog, and defining success.

From Pamela Wilson: How to Write Subheads that Hook (and Re-hook) Your Readers

“As content creators, we can help make online reading easier. And one of the most powerful tools of our trade is the humble subhead.”

From Ashlea Green: 5 “Research-Backed” Ways to Earn More Social Traction for Your Blog

“Whether you’re a professional blogger or just getting started, gaining social traction for your posts is one of the most crucial tactics for getting your blog noticed and read. Hence the coined expression ‘content is fire, and social media is gasoline.'”

From Chip MacGregor: Ask the Agent: How do you Define Success?

“We’re doing ‘Ask the Agent’ all this month — your chance to ask that question you’ve always wanted to discuss with a literary agent. A lot of the questions have focused on the details of writing and publishing, but one person last week asked a profound question about the big stuff: ‘How would you define success?'”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Digital Book World

Frances Caballo

Joel Friedlander

Joanna Penn

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence