The Writing Edge for Business Writers: 4/8/16

Apr 8, 2016 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on storytelling and crossing the finish line.

From Wharton: How Storytelling Can Grow a Business

“Great storytelling has been around for eons, but prowess in that skill can propel growth in a company or brand, attract new talent and boost employee morale. Carmine Gallo tells this story in his new book, The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t.”

From Michael Bungay Stanier: Where’s Your Finish Line? 3 Lessons Learned

“The dust has settled, the confetti has been swept up, and the champagne bottles have been put out for recycling. Now there’s a curious mix of emotions. Elation, sure: we’ve got it done. But sadness too at where we faltered (that New York Times best-seller in an annoyingly persistent dream.) And also a curious mix of anticlimax and uncertainty: as I feel the adrenaline ebbing away, the anxiety of ‘what now?’ opens up. You might be facing a similar thing, something ending or a time of transition. Here are three ways I’m learning to ride the wave.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Digital Book World

Frances Caballo

Joel Friedlander

Joanna Penn

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence