The Writing Edge for Business Writers: 5/29/15

May 29, 2015 | Better Writing, Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on brainstorming for blog posts and how to not sell books on Twitter.

Posts to Help You Write Better

From Aaron Agius: 27 Killer Strategies for Brainstorming Blog Post Ideas

“Here are 27 strategies that will help you come up with more blog post ideas, and fill up that content calendar.”

From Frances Caballo: How Not to Sell Books on Twitter … And What to Do Instead

“And yet, writers are perfectly poised to use that same creative power that writes books, stories and essays, to design their social media strategy. In particular, I’m going to focus on Twitter—though what I’ll say can be applied to most other forms of social media in one way or another.”

Reading Lists

Michael Lee Stallard’s Five Essential Books for Employee Engagement

“Michael Lee Stallard is a leading expert on what rational and emotional connections increase employee engagement and strategic alignment to boost productivity, innovation and organizational performance. I urge you to check out his blog, which has been recognized as one of the top blogs on leadership. (The link is below.) Michael has been recognized at a top online influencer on leadership. I’m very happy to have him as my guest blogger today, sharing his five essential books for employee engagement.”

From Jena McGregor: A great leadership reading list — without any business books on it

“Gates’ widely watched annual book list is a reminder that while plenty of business leaders tote around their dog-eared copy of Good to Great, or hand their employees the latest guru’s guide to achieving instant success, some prominent figures have found more inspiration elsewhere. Whether it’s biography, history, nonfiction or spirituality, it’s not uncommon (nor is it little wonder) to hear executives recommend non-business books”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Digital Book World

Frances Caballo

Joanna Penn

Merce Cardus


Becky Robinson’s Weaving Influence