The Writing Edge for Business Writers: 7/11/14

Jul 11, 2014 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on a zero budget marketing strategy for your blog and developing material.

From Jeff Bullas: The Marketing Strategy for Bloggers with No Money

“When I started as a blogger I had no spare cash to buy advertising or even for investing in a professional web design for my blog. In fact the credit card company had my number on speed dial! All I had was passion, a hunger for learning and a domain name. The cost $10…. that was it! Oh yes..I also had time. I was unemployed but my laptop hadn’t been repossessed.”

Wally’s Comment: You may not imagine your blog as a revenue source, but you sure want it to succeed. Jeff Bullas introduces you to the concept of “earned media” and offers some specific tactics to help you build recognition and traffic.

From Michael Wade: Surrounded

“Do we surround a subject or does it surround us?”

Wally’s Comment: Here’s a wonderful description of what it feels like when you’re working on a project.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Digital Book World

Becky Robinson’s Weaving Influence