The Writing Edge for Business Writers: 7/18/14

Jul 18, 2014 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on marketing your book and

From Adrienne Crezo: Niche Marketing Techniques For Every Author

“At ITW’s ThrillerFest Thursday afternoon, M. J. Rose—author, former corporate marketer and founder of AuthorBuzz, a marketing and promotion service for authors—held a Buzz Your Book session with Meryl Moss, of Media Muscle Public Relations, and Elizabeth Berry of ITW. The idea behind Buzz Your Book session is for the three panelists to help an author find niche marketing and publicity opportunities—on the fly, live, in real-time. Though these suggestions are specific to the book pitched by an attendee, the principles behind them can apply to all genres. Here are some methods for finding interesting, outside-the-box solutions for effective, creative marketing, regardless of your novel’s genre.”

Wally’s Comment: This piece is aimed at fiction authors, but don’t worry, there’s plenty of good stuff to help you market your business book.

From Demian Farnworth: Master This Storytelling Technique to Create an Irresistible Content Series

“The reality is — whether you sell garden hoses or reputation management services — you have to master the know-like-trust factor first. How do you accomplish this vital component of content marketing. You educate people step-by-step.”

Wally’s Comment: Demian Farnworth does his usual excellent job of putting a lot of helpful information in a usable package. Among other things, you’ll learn about an “Empathy Map” and how to use one to make your copy better.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Digital Book World

Becky Robinson’s Weaving Influence