The Writing Edge for Business Writers: 9/4/15

Sep 4, 2015 | Better Writing

You’re a business person. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

Articles & Posts

This week I’m pointing you to pieces on improving your blog and changes in book promotion.

From Darren Rowse: PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

“This post focuses on some of the main ideas and recommended action steps that came out of the training weekend. We’ve linked to further resources where possible.”

From Jennifer Kahnweiler: A Shout Out To Genius Bloggers

“I have been involved in four book launches over the last ten years. Though the tactics and strategies have changed dramatically the basic success strategy remains the same: Gather fans; people who believe in your work and want to spread the word to their communities. Be willing to invest time and money and whatever you think, know that you can’t do do it alone.”

Reading Lists and Suggestions

Stephen King says that if you want to be a writer, there are two things you must do: read a lot and write a lot. This section of the Writing Edge is about the “read a lot” part.

From Theodore Kinni: Jeffrey Pfeffer’s Required Reading

“In a time when ideology often trumps reality, Jeffery Pfeffer is an unrepentant Machiavellian. Like Niccolò Machiavelli, Pfeffer, who is the Thomas D. Dee II Professor of Organizational Behavior at Stanford University’s Graduate School of Business, studies and teaches the ways and means of power. And he, too, is convinced that a clear-eyed understanding of the world and how it works is an essential prerequisite of leadership effectiveness.”

From Michael McKinney: First Look: Leadership Books for September 2015

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Digital Book World

Frances Caballo

Joanna Penn

Merce Cardus


Becky Robinson’s Weaving Influence