The Writing Edge for Business Writers: 9/5/14

Sep 5, 2014 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on how to deal with the cancellation of Google Authorship.

From Sonia Simone: The Right Way to Think About Google

“The Authorship program, which would let Google rank content according to the authority of the person who created it, was nuked on Thursday afternoon at the end of the business day on a Google+ thread.”

From Chris Crum: Were Your Google Authorship Efforts All For Nothing?

“Google introduced authorship support over three years ago, leading webmasters and anyone concerned with SEO to jump through a new set of hoops to make sure their faces were visible in Google search results, and hopefully even get better rankings and overall visibility in the long run. Now, Google has decided to pull the plug on the whole thing.”

Wally’s Comment: I’ve found it best to not jump on any Google bandwagons right away because they’re perfectly willing to unhitch the horses from the wagon without a thought for the people they’re about to strand.



Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Digital Book World

Becky Robinson’s Weaving Influence