The Writing Edge for Business Writers: 9/8/17

Sep 8, 2017 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. The posts are about the intertwined tasks of reading and writing. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on leadership and storytelling, saying more with less, and writing creative nonfiction.

From Julie Winkle Giulioni: What’s your Story? Leadership and Storytelling

“Storytelling — once the stuff of childhood nighttime rituals — has grown up and is quickly becoming a go-to tool in the very adult world of business. MBA programs, workshops, and coaches all offer strategies and support to help today’s leaders craft a better story.”

From Shannon O’Neill: The Iceberg Theory: How Your Brand Storytelling Can Say More with Less

“Content may be king, but brevity is queen. You should be able to boil down your key message—a.k.a. your brand storytelling—to a sentence or two. If I’ve learned anything from my life as a writer, it’s this—you can say it with less. As Instagram and Snapchat bite at the heels of how we tell story, it’s more imperative than ever to get to the point and fast.”

From Joanna Penn: 5 Rules for Writing Creative Non-Fiction

“The techniques of fiction can be used in non-fiction to bring the truth alive, and in today’s article, Antony M. Brown from outlines some tips.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Alliance of Independent Authors

Frances Caballo

Jane Friedman

Jerry Jenkins

Joel Friedlander

Joanna Penn

Melissa G. Wilson

Men with Pens

Merce Cardus


Daphne Gray-Grant

Becky Robinson’s Weaving Influence

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