What You Will Find Here

Oct 23, 2011 | Better Writing

  • Do you want a book with your name on it that will boost your career?
  • Would you like to write better business blog posts?
  • Do you want to be sure that the copy on your web site is doing everything possible to contribute to business success?

If you’re a businessperson who answered “yes” to any one of those questions, you’ll find answers, ideas, and support on this site. Here are some of the topics I cover.

Writing a Book

A book with your name on it is a great career builder. But writing isn’t your main business so you need to know the options that are available. Return here to learn about how a coach can help you through the process so you create a better book and how ghostwriting works. I’ll include information on why writing a book is probably different from any writing you’ve ever done and on what it takes to create the best possible book.

Publishing a Book

Every day there are more and more publishing options available. For physical books you can use Print-on-Demand (POD) publishers or short-run publishers, who offer a confusing array of services and a stunning range of fees. Of course, you can always go the traditional publisher route, but then you’ll use a different process. We’ll discuss the pros and cons of it all.

I won’t forget the electronic options, either, from Kindle versions to PDFs. I’ll cover how they fit into the book publishing process and when they make sense as stand-alone products.

Profiting from a Book

The sad fact is that hardly anyone who writes a book makes serious money from book sales. But, and it’s a big but, a book can be the credential that pries open the door to higher consulting and speaking fees. It can be a powerful marketing tool for your business. And it can be the centerpiece of a product system that pours money onto your bottom line.

Writing Better Business Blogs

Most business blogs fail in two ways. They fail as blogs because the writing is simply bad and readers leave, never to return. And many also fail as business tools because they don’t help build your business.

Writing Better Web Pages

Your web site is the face you present to the outside world. Quality web copy helps you tell your story and inspire people to contact you. But great web page copy does more than that. It’s both human-friendly and search engine friendly.

If you want to know more, check back here to see how the site grows and develops. Sign up for the RSS feed so you won’t miss a post. I look forward to helping you learn to create or acquire the writing that will build your business.

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