Writing Edge for Business Writers: 12/4/15

Dec 3, 2015 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on storytelling for business, using Edgar to do social media better, blogging, and five hot tips for self-pub and indie authors for the holidays.

From David Robertson: Effective storytelling for business: four ways to build engagement

“Storytelling is about much more than telling a good tale – it can engender strong emotional connections from employees and build engagement. David Robertson explores the secrets to successful storytelling in business.”

From Darren Rowse: How I Use Edgar to Increase The Effectiveness of My Social Media Strategy

“I spend hours every week working on our social accounts. Finding great links to share, thinking about the wording of the updates, selecting or creating great images to go with them and then scheduling them. The problem is that minutes after the tweet go out or an hour or so after the Facebook update goes out they cease to be useful and all that work stops paying off. Today I want to show you a tool that I’ve been using this year that extends the pay off and makes the work you put into your social media much more worthwhile!”

From Joanna Penn: Successful Blogging Tips, Authenticity And Longevity

“Almost 7 years ago, in Dec 2008, I started this site with the aim of helping authors like me who were self-publishing. But I discovered that you can put your words into the world and no one will notice unless you learn some marketing (sound familiar?!). So I started learning about how to make my site stand out, how to blog successfully and how to podcast. I learned all that from Yaro Starak and today I’m thrilled to be interviewing him.”

From Judith Briles: 5 Hot Tips for Self-Pub & Indie Authors for the Holidays

“Just in time for Christmas, here are five tips for self-publishing and indie authors during the holidays that should brighten your holidays.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Digital Book World

Frances Caballo


Joel Friedlander

Joanna Penn

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence