Don’t start to prepare to begin to get ready to make your point. Take Patricia Fripp’s advice to speakers and “Come out punching!”
When I select articles for my curator posts, I often find the most powerful point in the second or third paragraph. When I coach clients about improving their blog posts, I often tell them to cut that first paragraph to make the opening more powerful and effective.
Here’s how to use this tip.
Write your post the way you normally do. Then cut the first paragraph and see if the post is better.