Book Review: Reach

Apr 26, 2022 | Book Publishing

Most of my clients are mid-career professionals. They choose to write a book to help them expand their reach and their business. I’ve had the privilege of working with many people who wrote great books and had great success. I think they would have done even better if they had Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause by Becky Robinson.

If you’re thinking about writing a book to expand your impact and improve your business, buy this book. Then read it and keep it handy as a guide and reference.

I’ve known Becky Robinson for more than a decade. Long before she wrote this book, she put the principles in it to work. In 2012 she founded Weaving Influence. Her company helps authors and thought leaders do a better job of developing reach.

“And what is reach?” I hear you cry. Becky says it’s expanding audience and lasting impact. The book, Reach, shows how. The core of the book is in chapters four and five.

Chapter four is about “The Four Commitments.” They are value, consistency, longevity, and generosity. Chapter five is “The Reach Framework.” You’ll be tempted to jump right to them. Resist the impulse. The earlier chapters will have you thinking about things like what you want to be known for that will inform the way you use the framework.

If you’re writing a book, you’ll also be tempted to jump right to the chapter on “Writing A Book to Expand Your Reach.” Resist that temptation, too. There’s a reason why it’s number nine out of ten chapters. The time to do the spadework on building a social media presence and a mailing list is before you start writing. Certainly, it’s before you publish.

In a Nutshell

Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause by Becky Robinson keeps the promise in the subtitle. If you want to expand your audience and create lasting impact, this book is a must-read.

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