You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on multi-channel publishing and webinars.
“But as Librios, Ltd. CEO Hal Robinson sees it, the publishing process isn’t yet set up to extract the most value from what digital production expert Laura Brady recently termed the ‘artifacts on the proverbial cutting room floor.'”
“Webinars are a wonderful marketing tool: they are helpful in building email lists, creating advocates and selling products. For the attendee, webinars are a great way to learn something new and have access to a writer or thought leader you admire. But let’s be honest, not all webinars are created equal. While some leave you excited and energized, others can bore you to tears.”
Sources I Check Regularly
I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.