The Writing Edge for Business Writers: 5/27/16

May 27, 2016 | Everything Else

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on creating high quality online content, optimizing images for social media, and the graphics tool Visme.

From Sonia Simone: 5 Remarkable Qualities of Effective Online Content

“What makes some content marketing succeed, while other efforts fail? Like any framework, this one can be stated simply. Actually executing it is going to be more complicated. But if you use it, you’ll avoid the pitfalls that bring down most content marketing.”

From Bloggingpro: How to Optimize Post Images for Social Media

“With the majority of people being visual learners, the presence of images on social media will only continue to increase. Everyone uses as many images as possible these days, and they do it because it simply works. When used properly, images can be very powerful and send a strong brand message in an instant. But that doesn’t mean you should be quick to post just anything that you come across. The worst mistake you can make is assuming any image is better than no image.”

From Nayomi Chibana: How to Create Content Like a Marketing Guru Without Actually Being One

“In a nutshell, Visme is an online tool for creating interactive and animated infographics, presentations, reports, web banners, short animations and other engaging visual content.”

Wally’s Comment: I normally don’t include sponsored posts in this selection because they’re usually long on sell and short on information. This one is worth your time.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Digital Book World

Frances Caballo

Joel Friedlander

Joanna Penn

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence