The Writing Edge for Business Writers: 6/10/16

Jun 10, 2016 | Everything Else

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on roundup posts, driving more traffic to your blog, and Facebook advertising.

From Amy Wood: The Science of Creating Highly Shareable Roundup Posts

“But what exactly makes a great roundup post? The folks at Siege Media have the answer, and they’ve packaged it up in a visually stunning infographic. So check it out, and help your readers find the best, most relevant content to them.”

From Jawad Khan: Technical SEO for Bloggers: 6 Changes to Drive More Traffic

“Technical SEO, in simple terms, relates to everything that impacts the performance of your blog and its relationship with search engine spiders. A blog with a strong technical SEO foundation not only makes it easier for search engines to crawl and index its content, but also provides a significantly better user experience to its visitors. Over the last 2-3 years, website performance and user experience have become key factors in Google’s search engine ranking algorithms.”

From Joanna Penn: Book Marketing: Facebook Advertising For Authors With Mark Dawson

“Facebook advertising is a core part of my business now, and I only started using it because of Mark Dawson. In this interview, we discuss why Facebook Ads are so powerful and some specific examples as to how to use them, wherever you are in your author career.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Digital Book World

Frances Caballo

Joel Friedlander

Joanna Penn

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence