The Writing Edge for Business Writers: 6/3/14

Jun 3, 2016 | Everything Else

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on where to find content ideas, developing your company’s signature stories, and nonfiction writing techniques.

From Melonie Dodaro: 9 Easy Places To Find New Ideas For Great Content

“It can be hard to think of something new to write about each week, especially if you or your company are focused on a very specific niche or industry. So what do you do when your well of ideas runs dry?”

From Clifton B. Parker: Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

“Businesses can touch customers and clarify corporate values by creating a powerful narrative.”

From Melissa G. Wilson: 5 Great Non-Fiction Writing Technique

“If you’ve got a stack of facts that you’re offering to people, then it can be difficult to formulate a narrative which keeps the reader engaged. This is the constant challenge that comes in the world of non-fiction writing and publishing. Far too often, the listing of facts, knowledge, and wisdom comes across as being stale and boring. It doesn’t have to be this way.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Digital Book World

Frances Caballo

Joel Friedlander

Joanna Penn

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence