The Writing Edge for Business Writers: 9/11/15

Sep 11, 2015 | Everything Else

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

Articles & Posts

This week I’m pointing you to pieces on designing a cover for your book and content marketing.

From Wise Ink: 11 Steps to Finding the Perfect Cover Design

“But you know what that means: publishing your book, which includes finding a cover design. Good thing for you, we’re hitting you with a few steps that’ll make it as painless as possible.”

From Just Publishing: Self Publishing Success Needs Content Marketing

“If you are a self publisher of ebooks and print on demand books, and want to sell your books, you need to become a content marketer to succeed. The mindset of content or online marketing is something that can be difficult to grasp at first, but with a little research and planning, devising a digital or online marketing strategy is not very difficult.”

Reading Lists and Suggestions

Stephen King says that if you want to be a writer, there are two things you must do: read a lot and write a lot. This section of the Writing Edge is about the “read a lot” part.

From Kurt Harden: Leadership

“A conversation at lunch with our local school superintendent led me to ask my favorite leadership experts for their five top books on leadership. Here were their responses:”

From the Nashville Business Journal: Nashville entrepreneurs suggest 5 books to add to your summer reading list

“Members of the Nashville chapter of Entrepreneurs’ Organization curated a list of some of their favorite books that help grow their business.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Digital Book World

Frances Caballo

Joanna Penn

Merce Cardus


Becky Robinson’s Weaving Influence