The Writing Edge for Business Writers: 1/18/19

Jan 18, 2019 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better.

You need to get the most value you can from your reading time. That’s why every week I pick the one post from the web’s multitudes that will help you get better. This week I’m pointing you to a post on using personal stories.

From Jim Anderson: A Different Type Of Story Can Capture An Audience

“More and more speakers are starting to realize that they need to include stories in their speeches that their audiences have never heard before. In order to accomplish this, they are starting to include personal stories. These are stories that cobbled together from the things that have happened to us during our own lives. We add detail to these stories based on what our own experiences have been. Everyone’s stories are going to be different. We all come from communities that are unique and cultures that are unlike any other culture.”

Check out my post, Writing a Book: How to add unique value.

Here’s a link to my recent post titled Three Factors to Consider for Any Book Project

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Ali Luke

Alliance of Independent Authors

Ann Handley

Frances Caballo

Jane Friedman


Jenn dePaula

Jerry Jenkins

Joel Friedlander

Joanna Penn


Michele DeFilippo

Penny Sansevieri

Daphne Gray-Grant

Becky Robinson’s Weaving Influence

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