The Writing Edge for Business Writers: 10/5/18

Oct 5, 2018 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better.

You need to get the most value you can from your reading time. That’s why every week I pick the one post from the web’s multitudes that will help you get better. This week I’m pointing you to a post on great speeches you may not have ever heard or even heard of.

From Noah Zandan: 5 Great Talks You’ve Probably Never Heard

“we were thrilled to discover James Clear’s ongoing list, ‘Great Talks Most People Have Never Heard.’ We combed through the list, taking in each of the talks he’d included. They ranged across industries and across decades, and each one of them was powerful and inspiring—both as communication fanatics and human beings. Of course, given Quantified’s unique obsession with communication data, we were interested in understanding, quantitatively, what makes these talks great. So we picked a few of our favorites and used our AI-driven platform to analyze the content, delivery skills, and overall presence to measure exactly how these speakers were impacting their audiences, and why.”

This is a great post because the folks at Quantified Communications analyzed five speeches, so you can learn more about what works and what doesn’t. The other big plus of this post is that it points you to James Clear’s list of “Great Talks Most People Have Never Heard.” Thanks for Noah Zandan for the Quantified Communications post with analysis and for introducing me (and maybe you) to James Clear’s list

Here’s a link to my recent post titled: “If you can read a book, you can write a book, but …

If you love great speeches, you should check out Bill Safire’s book, Lend Me Your Ears: Great Speeches in History.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Alliance of Independent Authors

Ann Handley

Frances Caballo

Jane Friedman


Jerry Jenkins

Joel Friedlander

Joanna Penn


Michele DeFelippo

Penny Sansevieri

Daphne Gray-Grant

Becky Robinson’s Weaving Influence

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