You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. The posts are about the intertwined tasks of reading and writing. Some weeks there are more pointers than others.
This week I’m pointing you to pieces on telling your company story and being vulnerable as a speaker.
“Company ‘profiles’ are everywhere today – on corporate websites, in job postings, and on social media sites such as LinkedIn and Facebook. With one click of the ‘About Us’ link, anyone, anywhere can hear your company story. So why are so many stories and profiles so weak, so boring and uninspired?”
“A few days ago, I was standing backstage when my heart started fluttering. That’s not supposed to happen anymore. I’ve given hundreds of speeches in the past few years. But this audience was seriously intimidating. I was supposed to give the opening talk after dinner at the TED staff retreat. These people curate great talks for a living. I started thinking about what I could do to wow them. But then I remembered something I learned from Mohamed El-Erian, a brilliant economist and the undisputed king of humility among executives.”
Sources I Check Regularly
I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.