The Writing Edge for Business Writers: 11/1/19

Nov 1, 2019 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better.

You need to get the most value you can from your reading time. That’s why every week I pick the one post from the web’s multitudes that will help you get better. This week I’m pointing you to a post on how to write a great LinkedIn article.

From Victor Prince: 14 Keys to 100K Reads – Reverse Engineering A Hit LinkedIN Article

“Have you written articles on LinkedIN but been frustrated by few people reading them? I have felt your pain. It took me 93 tries over four years to hit 100,000 views with one of my LinkedIN articles. So when I finally broke through to 100,000 views, I wanted to find the secret formula that I could copy. I did. And now I’m now sharing it with you.”

I emailed Victor that I was going to point you to his post. Here’s his reply.

“Thanks Wally! I’d be honored to be shared in your weekly selection. I hope it empowers others to tap into the LinkedIN blog platform. My latest book started as a LinkedIN blog and now has been translated into Spanish and Chinese, with Korean coming out next. I hope 2019 has been great for you too. All the best. – Victor”

The book he refers to is The Camino Way: Lessons in Leadership from a Walk Across Spain.

Here’s a link to my recent post titled “Chekhov’s Shotgun and Your Nonfiction Book.”


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