The Writing Edge for Business Writers: 11/9/18

Nov 9, 2018 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better.

You need to get the most value you can from your reading time. That’s why every week I pick the one post from the web’s multitudes that will help you get better.. This week I’m pointing you to a post on finding experts.

From Kimberly A. Edwards: How to Find and Leverage Experts When Writing Articles

“For every article I write I consult five to 15 experts—depending on length, type and complexity of topic. Including voices of authority on a subject allows me to formulate the contours of a piece by describing, summarizing, predicting, interpreting and breaking down thorny topics. Unlike other forms of research, experts are available for interaction—I can ask questions and seek clarification.”

Wally’s Comment: Interviewing experts for your book will give you information and credibility, You will also develop connections and unique content. Here’s a link to an article I wrote in 2014 finding experts.

Here’s a link to my recent post titled “Writing a Book: Unpack the Box

“I know you’ve got great ideas for your book, but you can’t do anything with them until you get them out of your head.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Alliance of Independent Authors

Ann Handley

Frances Caballo

Jane Friedman


Jerry Jenkins

Joel Friedlander

Joanna Penn


Michele DeFelippo

Penny Sansevieri

Daphne Gray-Grant

Becky Robinson’s Weaving Influence

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