The Writing Edge for Business Writers: 11/10/17

Nov 10, 2017 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. The posts are about the intertwined tasks of reading and writing. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on pricing ebooks, getting publicity for your book, and book layout errors that mark you as an amateur.

From Debbie Young: How to Price Ebooks

“Although ebooks have been around for a long time, many indie authors still puzzle over how to price their ebooks to optimise sales and profitability. Debbie Young, ALLi’s Author Advice Center Editor, distills key advice on the subject into 8 top tips.”

From the Book Designer: 3 Ways to Get Publicity For Your Book

“Today’s article by book publicist Jane Tabachnick may offer some publicity options you hadn’t previously considered. I hope you find it interesting.”

From Joel Friedman: Book Layout Errors That Can Mark You as “Amateur”

“A recent social engagement brought to mind the importance of a professional book layout. My wife Jill and I went to a wedding at a very prestigious ‘club’ here in San Francisco. My wife looked gorgeous as always, and I wore a light gray English wool suit that seemed suitably low-key. When we walked in…”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Alliance of Independent Authors

Frances Caballo

Jane Friedman

Jerry Jenkins

Joel Friedlander

Joanna Penn

Melissa G. Wilson

Men with Pens

Merce Cardus


Daphne Gray-Grant

Becky Robinson’s Weaving Influence