The Writing Edge for Business Writers: 12/21/18

Dec 21, 2018 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better.

You need to get the most value you can from your reading time. That’s why every week I pick the one post from the web’s multitudes that will help you get better. This week I’m pointing you to a post on book marketing.

From Frances Caballo: Got Books to Sell? Try These 22 Book Marketing Tips

“What makes book marketing so tough isn’t that you run out of ideas to market your books. It’s that you have so many different plans.”

From Jenn Hanson-dePaula: 20 Book Marketing Ideas That Take 10 Minutes Or Less

“These are tasks that can be done quickly during your lunch break, while you’re waiting in line to pick up your kids from school, or even during commercials breaks while watching your favorite show. It helps you get things done – and each task usually takes less time than you thought.”

From Elizabeth Johnson: Book Marketing in 2018: What Worked (and What Didn’t)

“Here are the top marketing trends we saw in 2018 for what worked . . . and what didn’t . . . in the world of book marketing.”

Here’s a link to my recent post titled “Writing Your Book: The Perfect Writing Session for a Semi-Pro Writer.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Alliance of Independent Authors

Ann Handley

Frances Caballo

Jane Friedman


Jenn dePaula

Jerry Jenkins

Joel Friedlander

Joanna Penn


Michele DeFilippo

Penny Sansevieri

Daphne Gray-Grant

Becky Robinson’s Weaving Influence

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