The Writing Edge for Business Writers: 12/23/16

Dec 23, 2016 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to an article on how to build book sales with Facebook ads and two posts about grammar and usage.

From Joanna Penn: How To Get Your Book Sales Moving With Facebook Ads. A Case Study With David Penny

“We all love to hear the outlier stories, but sometimes it’s more encouraging to hear from those nearer the beginning of the journey. In this article, David Penny shares how he was able to get his historical fiction novels moving by using Facebook Ads.”

From Erin NLN: 8 Common Usage Errors, or: How to Make Me Judge You, Part 1 and Part 2

“I have a superpower. Most agents do, actually. It’s not terribly useful unless you’re trying to decide whether or not to stake a large amount of time and energy on a person’s potential as a writer, but it comes in real handy in that situation. My superpower, which I share with many agents and editors, is this: I can pass judgement on a person’s writing after reading just a few pages. A few paragraphs, in some cases. Heck, I’ve read some opening sentences that have deterred me from reading any further.”

Wally’s Comment: “NLN” stands for “No Last Name.” Perhaps it should be “WHLN” for “Well-Hidden Last Name,” but I can find Erin’s last name anywhere in either post.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Frances Caballo

Jane Friedman

Joel Friedlander

Joanna Penn

Melissa G. Wilson

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence