The Writing Edge for Business Writers: 12/30/16

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You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on making your corporate narrative more powerful and simplifying and repeating your message.

From the CEB Blog: How to Make Your Corporate Narrative Far More Powerful

“Only 51% of employees use the corporate narrative in their communications; these three steps will boost that number significantly.”

From Adam Bryant: John Lilly: Simplify Your Message, and Repeat Often

“I didn’t understand the role of simplicity and messaging early on. One of the things that happened at one of my start-ups was that I would get bored saying the same thing every day. So I decided to change it up a little bit. But then everybody had a different idea of what I thought because I was mixing it up. So my big lesson was the importance of a simple message, and saying it the same way over and over. If you’re going to change it, change it in a big way, and make sure everyone knows it’s a change. Otherwise keep it static.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Frances Caballo

Jane Friedman

jeffbullas.com

Joel Friedlander

Joanna Penn

Melissa G. Wilson

Men with Pens

Merce Cardus

Problogger

Becky Robinson’s Weaving Influence

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