The Writing Edge for Business Writers: 12/8/17

Dec 8, 2017 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. The posts are about the intertwined tasks of reading and writing. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on what happens to your brain when you hear a story and better research.

From the Medium: What Happens To Your Brain When You’re Told A Marketing Story [Infographic]

“The infographic below contains some pretty heady science (see what we did there?). See the middle section on how Storytelling Affects the Brain. It uses the fMRI explained above to get to those answers. Not some silly survey. You can see the data sources for that in the bottom left hand corner.”

From Clare Dodd: Seven research tips for informed writing

“Good writing is grounded in what E.B. White referred to as ‘the eloquence of facts’. Whether it’s client copy or personal blog posts, you should always make sure you do your research.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Alliance of Independent Authors

Frances Caballo

Jane Friedman

Jerry Jenkins

Joel Friedlander

Joanna Penn

Melissa G. Wilson

Men with Pens

Merce Cardus


Daphne Gray-Grant

Becky Robinson’s Weaving Influence