You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.
This week I’m pointing you to pieces on audiobooks and storytelling.
From Joanna Penn: Going Further With Audiobooks. A Conversation With J. Daniel Sawyer
“Authors talk about their ‘book’ in the singular, but actually that one manuscript can be split into many different kinds of intellectual property rights.”
From Roger Jones: Storytelling: More Than a Presentation Tool
“Many executives too have discovered the power of leadership storytelling, but most only see stories as a tool to bring presentations to life. And many leaders find greater comfort just using logic. However, when used wisely stories can be employed to engage with your stakeholders emotions, change attitudes and behaviours, and importantly make change happen.”
Sources I Check Regularly
I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.