The Writing Edge for Business Writers: 2/10/17

Feb 10, 2017 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to three pieces on stories and storytelling.

From Valeria Maltoni: We Pay Attention to Stories with Emotional Appeal

“We respond to emotion because we relate to it from the intimate confines of the human experience. Weaved into a story, emotion make it resonate… and stick.”

Thanks to Smartbrief on Leadership for pointing me to this story

From Tanveer Naseer: 3 Storytelling Elements That Successfully Drive Change

“In most cases, when we talk about change, the focus is often on the process – of what steps we need to implement to ensure we achieve a successful outcome. And yet, what we fail to take into consideration is how using the power of storytelling can help us to ignite effective and sustainable change within our organization.”

From Wendy Smith: STAR Stories Make You a Star!

“STAR Stories – Writing STAR stories is a way to prepare not only to write your CV but also to answer questions at interview. This will be particularly important if the organisation you want to join, or contract with, is committed to competency based interviewing or wants evidence of what you have done so far! Your STAR stories help to provide evidence of just how competent you are.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Frances Caballo

Jane Friedman

Joel Friedlander

Joanna Penn

Melissa G. Wilson

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence

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