The Writing Edge for Business Writers: 2/17/17

Feb 17, 2017 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on marketing and promoting your book.

From Jane Friedman: Book Marketing Resources for Authors: The Best of 2016

“Every year, I share hundreds (even thousands) of articles and reports through my blog/website, conference presentations, social media, and email newsletters. Here, I look back on the best of the marketing information I shared during 2016 and have organized it by category. Enjoy!”

Wally’s Comment: There’s a blogging lesson here. Lots of bloggers do a “best of the year” post and the vast majority aren’t very inspiring. Jane adds value to the typical format, by organizing the posts into categories like “Amazon” and “SEO” and “Tools” and a lot more.

From Amy Collins: Book Promotion: Do This, Not That

“Bryan Cohen of Selling For Authors fame and I were talking the other day about what he calls The Selling Trilogy. It is a way of looking at the three different stages of drawing a reader towards you and your book. The stories he was sharing and the authors he mentioned were RIPE for the ‘Do This Not That’ treatment! I found myself guilty of a few of these blunders and was wondering if any of you saw yourself in these items?”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Frances Caballo

Jane Friedman

Joel Friedlander

Joanna Penn

Melissa G. Wilson

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence