The Writing Edge for Business Writers: 2/2/18

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You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. The posts are about the intertwined tasks of reading and writing. Some weeks there are more pointers than others.

This week I’m pointing you to posts about storytelling, reading, hiring an editor, and book marketing.

From Thought Leaders: Do you believe storytelling is an important sales skill?

“Our reader poll today asks: Do you believe storytelling is an important skill when it comes to making a sale?”

From Peter Economy: Why Reading Is the Most Intelligent Thing You Can Do

“Reading plays an integral role in developing our intelligence, problem-solving, and analytical skills. All good reasons to do more of it.”

From Brooke Warner: How to Hire an Editor: 5 Things to Consider

“Editing is one of those skillsets that many people claim to do well but which few actually do. And while it’s probably the most important service an author can solicit (second only to book cover design), it’s often undervalued. Furthermore, most authors have no idea how to assess an editor’s work, and the result can be catastrophic, ranging from an editor who introduces new errors to an editor who changes the intention of your writing.”

From Dave Chesson: 4 Affordable Ways to Master Book Marketing

“Learning the art of book marketing is a pursuit which can often feel like an unending demand on your limited resources. But it’s a craft we must improve over time, as well as keep up-to-date with using newest book tactics. Our book marketing landscape changes, and so we must too.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Alliance of Independent Authors

Frances Caballo

Jane Friedman

jeffbullas.com

Jerry Jenkins

Joel Friedlander

Joanna Penn

Melissa G. Wilson

Men with Pens

Merce Cardus

Problogger

Daphne Gray-Grant

Becky Robinson’s Weaving Influence

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