The Writing Edge for Business Writers: 3/24/17

Mar 24, 2017 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week’s Writing Edge is all about book covers. While it may be true that “you can’t judge a book by its cover,” it’s also true that many of your prospective readers do exactly that.

From Catherine Dunn: How to Prepare for Self-Publishing: Cover Design

“Good cover design is the single most obvious way of making sure your book stands out on the shelf and looks professional.”

From Baihley Grandison: Self-Published Authors: Here’s What You Need to Know About Book Cover Design

“You’ve got the words on paper. You’ve done the editing, the rewriting, the beta-readers-feedback inputting. You’re ready to share your book with the world. But you’re a writer, not a designer. What’s a self-published author to do? These tips on creating a book cover will steer you in the right direction.”

From Joanna Penn: Can Changing Your Book Covers Really Help You Sell More Books?

“Having watched several authors successfully rebrand and relaunch their series, I decided that I should try changing my covers, titles, and metadata to attract my new target audience but continue to appeal to my current one.”

From Joel Friedlander: e-Book Cover Design Awards, February 2017

“Welcome to the e-Book Cover Design Awards. This edition is for submissions during February, 2017.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Frances Caballo

Jane Friedman

Joel Friedlander

Joanna Penn

Melissa G. Wilson

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence