The Writing Edge for Business Writers: 4/28/17

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You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on opening lines and publicity.

From Jerry Jenkins: How to Write a Great Opening Line for Your Novel or Nonfiction Book

“Except for loved ones and close friends, readers aren’t much more merciful. So even if you’re self-publishing and avoiding the harsh glare of professional eyes, rivet your readers from the get-go or most will close your book without a second thought.”

From Joan Stewart: Master the Art of Publicity Follow-up with These Simple Tips

“You can create the most strategic and thorough book marketing and publicity plan in the world. But unless you follow up with all the people who you want to help you, you can kiss success goodbye.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Frances Caballo

Jane Friedman

jeffbullas.com

Jerry Jenkins

Joel Friedlander

Joanna Penn

Melissa G. Wilson

Men with Pens

Merce Cardus

Problogger

Becky Robinson’s Weaving Influence

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