The Writing Edge for Business Writers: 6/2/17

Jun 2, 2017 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on using thought leadership to market your books, writing a great sales page, and a list of five essential books for writers.

From Margy Kerr-Jarrett: Using Thought Leadership to Market Your Book

“In the earliest conversations with our authors, we like to make sure one thing is clear: selling books is hard! Though a well-executed book launch can dramatically increase sales, the main goal for most of our authors is not selling books, but building thought leadership around their personal or company brand and boosting their core business.”

From Beth Hayden: 3 Tips on High-Conversion Copy from a Sales Page Specialist

“If you need to spell out the benefits of your product or service in order to make more sales (which you do), a sales page will drive more positive results for your business.”

From Michael Bungay Stanier: Stephanie Chandler’s Five Essential Books for Writers

“Do you struggle with writing? Whether it’s a report you need to write, a blog post or even your first book, we all need to produce convincing, compelling and persuasive copy. Stephanie Chandler is my guest blogger today. She’s the author of The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books. I’m pleased that she is here to share her five essential books for writers.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Frances Caballo

Jane Friedman

Jerry Jenkins

Joel Friedlander

Joanna Penn

Melissa G. Wilson

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence