The Writing Edge for Business Writers: 6/22/18

Jun 22, 2018 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. The posts are about the intertwined tasks of reading and writing. Some weeks there are more pointers than others.

This week I’m pointing you to posts on book cover designs and five book marketing mistakes.

From Penny Sansevieri: Book Cover Rules to Follow for Indie Author Success

“Authors that reach out to me want to sell more books. The number one hurdle prohibiting them from reaching this goal is often their book cover design. So I’m sharing some of my top book cover rules here so you can avoid that pitfall.”

From Dan Smith: 5 Book Marketing Mistakes Self-Published Authors Make

“Book marketing doesn’t have to be complicated, but it also can’t be taken lightly. For self-published authors, there are many book marketing strategies and tactics that can be employed, and while some may seem quite direct, or even relatively ‘simple,’ it’s very easy to make mistakes that can derail a book promotion campaign. There are generally accepted methods and many nuances in book publicity, and if you’re going to market your own book, don’t sabotage yourself by making avoidable mistakes.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Alliance of Independent Authors

Ann Handley

Frances Caballo

Jane Friedman


Jerry Jenkins

Joel Friedlander

Joanna Penn


Michele DeFelippo

Penny Sansevieri

Daphne Gray-Grant

Becky Robinson’s Weaving Influence

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